Obviously, when a homeowner hires a real estate professional, with the objective of marketing his home, his priorities include, selling the house, for the highest possible price, in the shortest period of time, with the most favorable terms, and a minimum of hassle, etc. As a Real Estate Licensed Salesperson, in the State of New York, for over a decade, I have decided, effectively marketing a home, and getting the best, possible response, requires implementation, and use of a quality, reliable system. Therefore, this article will attempt to briefly review and examine, 7 steps, to effectively marketing s home.
1. Price it right, from the start: One of the major obstacles to selling a house, is generally, the listing (or asking) price. This effort should not be based on either ignorance or greed, or haphazard, but, rather, should be based on the guidance of the qualified agent, you hire. Using, what is generally referred to as the C.M.A. (Competitive Market Analysis), you enhance your ability, to price the house, most effectively. This makes sense, because, historically, the best offers, come within the first few weeks, after a house is listed on the market, and, therefore, attracting, as many qualified buyers, in the appropriate price range, as possible, will best realize the objective, of fetching the best available offer.
2. Coordination between agent and homeowner: The homeowner, and the agent, he hires, must be, on the same page, to achieve the best results. Before hiring an agent, homeowners should interview several agents, discuss philosophies, perspectives, and marketing system, and agree, to a well – coordinated, team – based, effort!
3. Determine and address curb appeal: It’s often challenging for a homeowner to objectively look at, and evaluate, his own home, for many reasons, but, perhaps, most essentially, the emotional factors! Discuss any and all factors which might have an impact on the curb appeal, and effectively address these, proactively!
4. Consider if staging is needed: Since there is a cost, to staging a house, have a complete discussion, to determine if it makes sense, in the marketing of your property. Factors should include: condition of existing furniture (including size, etc); unusual room size and/ or dimensions; esthetic considerations; etc.
5. Showings; open houses; easy to show: If you want to get the best offers, commit to making the house readily available, and easy to show! Potential home buyers may need to look, at times, which may not always be, the most convenient, to you, but if you really want to sell, you should make that commitment! Discuss showings – strategy, use of open houses, and a thorough discussion, on philosophies and strategies!
6. Agent must be an excellent negotiator: Since everyone will tell you, they are excellent negotiators, observe carefully, during your interview, how an individual addresses you questions and/ or concerns, and, especially, how he explains and justifies, the commission/ fees, he requests. Remember, if someone can’t effectively negotiate and justify his value, how will he do so, when negotiating, for your home?
7. Close the deal: Great discussions, empathy, caring, organization, and focus, are, obviously, essential components, of the most desirable, relevant, real estate agent. However, observe how he concludes any discussion, and whether you believe, he has what it takes, to effectively, close the deal!
Doesn’t it seem strange, there is often, so little, advance discussion, on how one will market your home? Use these 7 considerations, and opt for the best agent, for your needs and personality!
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